Therapeutic VR™ for Calm, Comfort and Resilience

At Novobeing, we’re redefining what healing feels like with the power of virtual reality.

Born from both innovation and empathy, Novobeing was created to bring calm, comfort, and connection back into healthcare.

Our Mission

To transform how people experience healing by making therapeutic virtual reality accessible, simple, and grounded in clinical science.

Our Vision

Novobeing’s vision is a world where every patient, caregiver, and clinician has access to calming, therapeutic VR experiences that transform healthcare into a more human, compassionate journey.

Our Values

Accessibility & Inclusivity

Healing should never be out of reach. We built Novobeing to be intuitive, controller-free, and accessible to people of all ages, backgrounds, and abilities, ensuring every experience supports equity in care and fosters a true sense of belonging.

Human-Centered Innovation

We create with empathy and design every solution to meet people where they are, physically, emotionally, and psychologically. By combining immersive technology with evidence-based science, we deliver experiences that are both deeply therapeutic and transformative.

Partnership with Purpose

We believe progress happens through collaboration. By working closely with healthcare providers, researchers, and frontline teams, we ensure our solutions integrate seamlessly, deliver measurable impact, and evolve alongside the needs of those we serve.

Our Story

Sid Desai Novobeing Founder Delivering VR Headsets

Novobeing Founders Nik Vassev and Sid Desai

Our Story

Novobeing was born at the intersection of personal experience and innovation. After witnessing the emotional toll of hospitalisation during his father’s cancer treatments, our Co-Founder and CEO, Sid Desai, envisioned a more compassionate way to support healing through immersive technology.

Today, Novobeing leads the way in therapeutic virtual reality, with clinically validated experiences proven to reduce stress, anxiety, and pain. Developed through multiple clinical trials and partnerships with leading healthcare institutions, our platform combines cutting-edge technology with human-centred design to make healing more calm, connected, and restorative.

Backed and Accelerated by:

Leadership Team

Dedication. Expertise. Passion.

Behind Novobeing is a world-class team of clinical researchers, healthcare strategists, and immersive tech innovators. to Hollywood sets. Together, we are building a future where science meets storytelling, and healing becomes immersive.

Co-Founder & CEO

Sid Desai

Sid combines technology and wellbeing to create transformative patient care solutions. Inspired by his father’s battle with cancer, he founded Novobeing to enhance well-being through immersive technology.

Co-Founder & COO

Nik Vassev

Nik specializes in marketing and sales with a proven track record in commercializing innovative technologies and driving enterprise growth. He leads our growth and operations, helping bring Novobeing to more patients.

Head of Product

Mitya Sorokin

Mitya is an expert in XR development with award-winning projects and extensive healthcare VR experience. He leads product innovation at Novobeing, transforming ideas into comprehensive software products.

Lead Researcher

Dr. Areej El-Jawahri

Dr. Areej brings expertise from MGH and Harvard Medical School, leading Novobeing’s research and developing its therapeutic programs to improve patient outcomes.

Therapy Content Development

Dr. Hermi Amonoo

Dr. Amonoo leverages her psychology background to develop and deliver Novobeing’s evidence-based VR therapy sessions, enhancing patient well-being.

Head of Sales

Steven Eskenazi

With over 30 years of experience in healthcare technology, Steven combines deep industry expertise with a passion for innovation to transform patient care.